In an interview released in The Saturday Evening Post in 1929, Albert Einstein said that: "Imagination is more important than knowledge, because knowledge is limited, while imagination embraces the world."

Indeed, nothing can be discovered or invented if it hasn't first been imagined. The ability to see beyond is a great resource, both personal and collective. And it is not only of use to creatives, but also to scientists, managers, politicians, explorers, architects, geographers, gastronomists and researchers, who need to and know how to imagine, because change - in any economic, social or personal context - is always led by imagination.
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