Irene Ivoi

Designer of sustainable strategies

I graduated in Industrial Design with a thesis on the circular economy in 1992. The circular economy didn't exist at that point, but the reasons for which it should have existed were extremely clear to me and, fortunately, have been my guiding star.

I have always designed strategies, written, spoken and thought for companies and public and private organisations. And I never get bored of it!



Packaging as a driver of the transition underway

Packaging: it deserves the credit for providing the most important push behind the green economy, and its new characteristics involve ethics, sustainability and marketing.

The nudge, a gentle push

It is the new "alphabet" that encourages virtuous behaviour, important for sustainability: a conscious citizen counts for more than a citizen bound by rules.

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