the idea of the magic box of leftovers

What can a bakery, a restaurant, a bar or a grocery shop do in order not to throw away leftover food, excess, or food that is close to its expiry date? Put it in a magic box and sell it at a low price.

An idea as simple as it is good: 
too good to be thrown away.

Too Good To Go was created in Copenhagen in 2015 out of the idea of some students, who, realising the amount of food wasted at events, decided to act to fight against food waste.
Today it is present in 17 countries around the world, involves 56 million users and 114,000 partners, and has saved 130 million meals, therefore avoiding the emission of 325,000 tonnes of CO2 into the environment.

And it is all a matter of connections, because, from a small click in an anti-waste app, a movement has been created that involves individuals, but also large companies and institutions.

We spoke with Eugenio Sapora, Country Manager for Too Good To Go.

One of the most significant projects is without a doubt the Pact against Food Waste, a virtuous alliance between companies, consumer associations and voluntary sector organisations, with the aim of counteracting food waste by bringing the topic to the centre of the public and private debate through concrete actions to raise awareness.

But it is reductive to speak only about an app or about how, in practice, we can actively reduce waste. What we really need to shake up is people's consciences, whether individual or collective.

Every connection creates another. What is the path you are following in Italy?

Good ideas, like good food, will always find a way to promote themselves. What really counts is being connected with others, with a shared set of values made up of small everyday actions that, when multiplied by millions of people, create sweeping change. 


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N° 8


It doesn't matter that we are small, or far from each other, that we are different, or in small numbers: what counts is being connected.
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